Your Website Is Invisible to AI — Even If Your Are Doing SEO
Answer Engine Optimisation (AEO) ensures your website is understood, selected, and cited by AI platforms — not just ranked on search engines.
Get Your Free AEO Visibility Check
We analyse how your website is understood by AI — including visibility, content clarity, and whether your brand is being cited in real answers.
Thank you! Your submission has been received!
Please enter a valid work email
Oops! Something went wrong while submitting the form.
✓ Get Results The Same Day
here's the trend
here's the trend
Consumers Are Asking AI — Not Searching for You
Customers no longer browse — they ask. AI selects a single answer.If your brand isn’t selected, you don’t exist in that moment.
What Is Answer Engine Optimisation?
Answer Engine Optimisation (AEO) is the process of structuring your website content so AI platforms can understand, extract, and cite your brand in answers.Unlike SEO, which focuses on ranking pages, AEO focuses on being selected within AI-generated responses.
AI platforms like ChatGPT, Gemini, Perplexity, and Claude are now primary discovery channels for customers.
The Visibility Gap
Most ecommerce pages are written for humans to browse — not for AI to interpret. As a result, large portions of your content are ignored when answers are generated.
What most skin care website product page looks like:
What AI Actually Extracts From This Page
Product:
Brightening Serum
Category:
Skincare – Facial Serum
Key Benefit:
Improves skin tone
Ingredients:
Vitamin C, Niacinamide
Skin Type:
All skin types
Formulation:
Lightweight, fast-absorbing
Credibility:
Dermatologist-tested
What AI Cannot Understand From This Page
Vague Marketing Language
Unstructured Product Descriptions
Missing Context (who it's for, when to use)
Overly Visual Content Without Explanation
Generic or Duplicated Content
As a result, AI cannot confidently match your product to the right customer or include it in relevant answers.
Make Your Brand VisibleWhere It Matters
If your website isn’t clearly understood by AI, your brand won’t be selected. Let’s fix that.
.png)
